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WKNDRS x Pabst Blue Ribbon
Client: Pabst Blue Ribbon
Location: Canada
Scope: Creative Direction, Concept and Color Design, Label Design
Embark on a wild and vibrant journey with WKNDRS x Pabst Blue Ribbon as we proudly unveil our exclusive 'Party Animal' can collaboration.
Inspired by the untamed spirit of the jungle, our limited-edition design bursts with the energetic essence of PBR. The iconic tiger, adorned in the bold hues of Pabst Blue Ribbon, roars to life against a lush, trippy backdrop, creating a can that's not just a beverage container but a canvas of celebration. We also teamed up with Landyachtz to bring you an exclusive skateboard deck featuring the same 'Party Animal' artwork.
This collaboration is more than a fusion of art, boards and beer; it's a testament to the adventurous souls who live by PBR's rebellious spirit. The 'Party Animal' can encapsulates the lively, free-spirited vibe that defines both WKNDRS and Pabst Blue Ribbon.

Brand: WKNDRS x PAOM
Creative Direction:
Rachel Rivera and Claire Ouchi
Director: Mariusz Brozek
Director Of Photography: Byron Kopman
First Assistant Camera: Kelvin Wong
Prelight: Andrew Shirley
Colorist: Dave Tomiak
Production: Bubblegum Films
Editor: Mariusz Brozek
Geat Supplied by Alterna Films














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