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WKNDRS x Pabst Blue Ribbon

Client: Pabst Blue Ribbon
Location: Canada
Scope: Creative Direction, Concept and Color Design, Label Design

Embark on a wild and vibrant journey with WKNDRS x Pabst Blue Ribbon as we proudly unveil our exclusive 'Party Animal' can collaboration.

Inspired by the untamed spirit of the jungle, our limited-edition design bursts with the energetic essence of PBR. The iconic tiger, adorned in the bold hues of Pabst Blue Ribbon, roars to life against a lush, trippy backdrop, creating a can that's not just a beverage container but a canvas of celebration. 
We also teamed up with Landyachtz to bring you an exclusive skateboard deck featuring the same 'Party Animal' artwork. 

This collaboration is more than a fusion of art, boards and beer; it's a testament to the adventurous souls who live by PBR's rebellious spirit. The 'Party Animal' can encapsulates the lively, free-spirited vibe that defines both WKNDRS and Pabst Blue Ribbon. 

Brand: WKNDRS x PAOM

Creative Direction:

Rachel Rivera and Claire Ouchi

Production Company: ETW Media

Director / DOP: Danie Easton

Photography: Danie Easton

First Assistant: George Nikic

Behind the Scenes: George Nikic

Editor: Danie Easton

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