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Coast To Coast Festival
Client: Lululemon – ivivva
Location: Boston, Chicago, Los Angeles, San Francisco
Scope: Stage Concept and Color Design, Video Concept and Direction, Logo Branding
Animation: Matt James
Introducting the Lululemon – ivivva Coast to Coast Summer Festival – YOGA + INSPIRATION + DANCE PARTY.
This epic Coast to Coast Summer Festival was created for girls, aged 6-15, to connect them through movement, and inspire them to dream big.
We collaborated on the stage concept with local girls from each community. Creating a full scope branding and video launch for the epic road trip and events, including logo treatments, artwork and limited edition tank tops.
The ivivva-cle covered over 3,000 miles travelling from coast to coast. The evenings were filled with yoga, inspiration, a dance party, and many surprises.
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